The perfect fusion of edgy street wear and the classic tennis look; Lacoste’s next step without Oliveira Baptista, is a moment to remember.
After the departure of Baptista as the brand’s designer and chief for the last 8 years, they are taking time to before announcing his replacement. Times like these are often detrimental to luxury brands, but this new Spring collection has shown us all that we have nothing to worry about!
The Spring collection is unlike anything we’ve ever seen before; shot by Craig McDean, this editorial lookbook does not disappoint. Lacoste has stood the test of time with the classic luxury pieces so many people appreciate, but the gender fluid styling of SS19 is refreshingly youthful. Playing on the idea of unisex matching, models donned identical outfits side by side; enhancing the genderless feel of the collection.
Accessorized with bucket hats, aviators and slides; the classic crisp tennis skirts, shorts and shoes were elevated to a new level. The signature L1212 polo shirt is styled as oversized and baggy in comparison to the traditional styling of Lacoste’s shirts. Lacoste has showcased a clean take on street style-inspired designer wear in a way that pays homage to the history of the brand but also caters to a market of on trend individuals.
The new collection is an establishment of Lacoste’s new 21st century identity and we love the direction they’re going in.
What do you think of this new Lacoste look? Let us know in the comments below.
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