Luxury brands have always been known to pick up inspiration from ‘the underground scene’, street style and different subcultures. The fashion industry is steadily transforming and now street style designers and brands are getting a chance to have a seat at the table. What used to be the culture of admirers and fashion enthusiasts lined up to buy exclusive new drops has slowly flown into mainstream fashion.
Virgil Abloh for Louis Vuitton
Street style is now becoming high fashion. Some major milestones in fashion has happened this year. One of them has been fashion designer and creator of Off-White, Virgil Abloh, becoming the first black art director of the luxury brand Louis Vuitton. He made his debut for the brand earlier this year at Paris fashion week, showcasing his men’s spring summer 2019 collection. It received a major positive reaction from all over.
Supreme, a well-known street wear brand (which won the 2018 CFDA Menswear Designer of the Year Award), also bagged a luxury street wear collaboration with Louis Vuitton. The two brands collaborated on an Autumn/Winter 2017 men’s collection – inspired by New York. The collection featured pieces including: hoodies, skateboard trunks and leather bags. Not only did it create a huge buzz for both brands but was also an enormous commercial success.
Fila and Fendi:
Fila, which made a huge comeback this this year, also landed a collaboration with the high-end fashion house Fendi. The collection spotted a range of collaborative pieces which incorporated a creative logo mashup and both brands have since aligned, creating a full-fledged line that is built off the initial Milan fashion week teaser.
Where two worlds collide:
Between these three collaborations there’s something symbolic about the changing relationships between the street wear world and the luxury fashion industry. Both these cultures have chosen and trusted the other equally. Street wear wants the credibility and respect of the mainstream fashion industry while luxury brands want the clout and youthful relevance of street wear.
Social media and the celebrity lifestyle has further boosted street wear’s relevance among today’s youth. The influence of musicians such as Rihanna, ASAP Rocky and Kanye West, is undeniable in the fashion industry.
Rihanna’s bad gal persona and style has landed her recognition from well-known brands such as Dior and a collaboration with Puma. ASAP Rocky is a well-recognized face in fashion although he is primarily an artist. Kanye West has built a billion-dollar street wear brand, Yeezy, in partnership with Adidas.
As celebrities have massive followings and fans follow the trends that their idols are enjoying – it has led to growth and flexibility within the fashion industry as a whole.
2018 has been an interesting year for fashion and we are excited to see the transformation that is yet to take place. What are your thoughts on fashion becoming more flexible and blurring the lines? Let us know in the comment section below!