Now that we’re talking influencers (read all about the #RevolveAwards Influencer of the Year, Negin Mirsalehi here), let’s take a look at one of the most talented businesswomen who entered the fashion blogging game 10 years ago: Aimee [ah-mee] Song, aka Song of Style, our favourite Song.
Who is Song of Style?
Aimee Song reaches four million views per month on her fashion blog: Song of Style. She sits front row at Fashion Week(s), has walked the runway for brands like Dolce & Gabbana and L’Oréal Makeup, is an ambassador for Laura Mercier, collaborated with brands like Dior and Tiffany & Co, published a New York Times Bestseller book: Capture Your Style, made the Forbes 30 Under 30 List, and currently stands on 5M Instagram followers.
But before all of this fabulousness and before Instagram (wait, what?), Aimee was just an architecture/ interior design student with a blog. Turns out, her followers didn’t care much about her eye for architecture, but were rather intrigued by her style – which, at the time, mostly consisted of affordable brands and few designer items (earned whilst working part-time jobs). *side note: if anyone has advice on how many part-time jobs we’d have to work to afford a Prada bag – we’re open for suggestions… At the time, Aimee was unaware that her passion project would lead to her being one of the top fashion influencers in the world bringing home millions (of dolla-deals and style-loving fans).
Celebrating 10 Years of Song of Style:
Fast forward 10 years later and Aimee just published her second book and relaunched her site. Her book, World of Style, is a collection of her favourite outfits from her travels all around the world.
Along with an in-depth look into her style in her book and blog, Aimee provides us with a look into her real life via YouTube vlogs showcasing her authentic (we adore her for this) and fun-loving personality and her BIG love for food (YAY).
And if you are knee deep in this influencer-frenzy with us, you’ll also notice how uplifting and supportive she is about the beautiful women around her – à la the new site.
I want the new site to be a place where you can find people to look up to and learn from.
With her site, Aimee wants to address issues such as self-acceptance, anxiety and hard work (yes, even though her life seems like one long vacation – it’s all work, honey). She will be sharing her personal stories and stories from her fashion influencer-community of friends and colleagues. It has taken her site, Song of Style, 10 years to become an authentic picture of who Aimee Song really is. Her lesson to us: ‘it takes time for you to become the person you want to be.’ What’s not to love here?..
Rounding up Song’s Top 10 looks of her 10 years in the industry is impossible (there’s just soooo many – which is why she has a book about it). So here’s simply a round up of our favourite 2018 Song of Style moments.
What’s your favourite Song of Style look of 2018? And which influencer would you like us to feature next?
Let us know in the comments!