1. Swiitch Beauty:

Founder Rhabia Ghoor literally started this business from a tiny square meter area in her bedroom back in 2014 and has now grown to a full-time business.

Any beauty lover should be familiar thanks to Swiitch Beauty’s social media presence. Top-sellers that you’ve no doubt seen floating around on Instagram include the iconic Slays for Days warm-toned eye shadow palette, Matte Bounce pore-blurring makeup powder, Glogasm Highlighter Palette and Holy Grail Flash case. They also have an excellent set of makeup tools including a range of brushes, stencil kits, mixing applicators and brush cleaners.

Make up
image via: @swiitchbeauty

Website: www.swiitchbeauty.com
Instagram: @SwiitchBeauty

2. Pink Cosmetics:

Unicorn, mermaid and glitter lovers unite! This super trendy brand is the ultimate stop for girly girls. They have a range of artisan soaps, masks, scrubs, scents as well as bath, hair, body and facial products which is ever-evolving. Owner Janet is a qualified beautician who hopes to educate others about the dangers of harmful ingredients and empowers them to know that there are safe options available. All Pink Cosmetics products are cruelty-free and also contain no sulphates or parabens. Top sellers include the brush cleaner, mi-cellar water and artisan soaps.

Website: www.pinkcosmetics.co.za
Instagram: @pinkcos_

3. Kiki Beauty:

Kiki Beauty is an innovative skincare brand with a passion for creating high quality skincare and cosmetic products that suit diverse cultural needs. The products are manufactured in small batches to bring unique hand-crafted artisan products with a personal, creative touch to consumers. All products are paraben free, sulphate free and cruelty-free. Popular items include the rose wax lip balm, setting spray (available in three variants – rose, citrus or plain) and face primer.

Website: kikibeauty.co.za
Instagram: @kikibeautysa

4. Chick Cosmetics:

This innovative Johannesburg-based brand is driven by the love of creating diversity and spreading confidence. Chick Cosmetics aims to change the world with beauty products that change traditional beauty rules with sustainable cruelty-free and vegan-friendly products that target trendy millennials and the young at heart. New products to lust after include the glow powder, rainbow face and eye brush set and velvet pro sculpt microfibre beauty sponge.


Instagram: @chick.cosmetics_

5. Glamore Cosmetics:

Founder Gail Baines must be commended for her excellent customer service. She’s quite the people person and always goes the extra mile to make clients happy. All Glamore products are also hypoallergenic and cruelty-free as well. Popular items to note include the liquid lipsticks and the numerous colourful eye shadow palettes on offer. which are from Poland. Glamore cosmetics are also sold via Takealot for convenience.


Instagram: @GlamoreSA

Do you know of any other proudly South African cruelty-free brands? Let us know in the comments below!

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