Athleisure is everywhere. Whether it’s your go to outfit for running errands or just popping over for a catch-up with friends, at your weekly Tashas breakfast; it’s always acceptable.
According to research by Euromonitor, South Africa has seen a growth of 36% in Athleisure over the last five years. Here are a few local Athleisure brands we are obsessed with at the moment:
This aethleisure brand was founded by Mari Rabi – a double Olympic SA Trithlete, and her friend Annelize Kotze – a Fashion Designer. They wanted their brand to make girls feel beautiful and powerful when they train.This brand is designed and manufactured locally as well as employ local young entrepreneurs. every piece of this brand, translates their motto perfectly: “Do your thing, do it unapologetically and always, MOVEPRETTY”
Price range: R300 – R700
Fashion designer, Anthea Rozen-Zindel noticed the lack of functional fashion in South Africa’s fitness market, which motivated her to start Boost Gymwear in 2003. Her previous previous retail experience working with lingerie and swimwear for Woolworths, Truworths Lingerie and Cape Underwear Manufacturers all have given her a great understand for stretch fabrics and fitting the body. Her website offers complete customization to fit your body perfectly!
Price range: R200 – R800
Nicole Retief – a yoga teacher – and Chris Retief – a graphic designer and photographer, teamed up to run a digital garment printing company. Their band is fully eco-friendly, working with environmentally friendly ink and 100% locally-made cotton. Adding environmental awareness and values to their brand. Their motivational and inspirational slogans, with a touch of humor, on all their apparel is part of what attracts their customers.
Price range: R200 – R400
CHLOE JANE BOUTIQUE:
This mother-daughter duo started the brand in 2015 for women who wanted to live, work and play while looking fabulous. They were inspired by a fitness class while overseas that expressed vibrant colour schemes. Therefore, this brand works with bright hues and playful prints. This brand wanted their pricing tp be affordable enough for any woman to feel motivated and empowered without excuses!
Price range: R300 – R500
This brand thrives on environmental awareness and the spirit of adventure. The founders of this brand- Rochele le Roux and Leigh Sarembrock wanted clothes that matched their lifestyles. Therefore they needed breathable environmentally friendly fabrics.
Their solution: PET (post-consumer recycled plastic bottles) woven with spandex to create the ultimate yoga pants. When purchasing any of the ‘I AM WATER’ leggings,10% of the proceeds go towards the ‘I AM WATER’ Ocean Conservation program. Their tank tops and pants are designed with 50% UV protection, which ensures the vibrant designs and colours will not fade or run. To conclude their eco awareness values, they pledge one tree for every three ‘Jungle Fever’ leggings sold.
Price range: R500 – R900
Burnt Studios is an active streetwear brand consisting of funky and hip trends. With their motto being “Always ready for action, Always on fire”, they make sure that you are looking stylish while doing your daily duties. Their styles are so fashionable that one could even dress it up for a trendy occasion. Their products are made from the best quality materials that can handle intense training but is also super comfy to wear!
Price range: R350 – R700
We hope this motivates you to get moving towards your 2019 goals!