Do you like staying on trend for less? Fashion can come at a low price these days or does it really?


Fast fashion is a contemporary term used to express that inexpensive clothing is produced rapidly by mass-market retailers in response to the latest trends. Fast fashion clothing collections are based on the most recent fashion trends presented at Fashion Week in both the spring and autumn every year.

When creating garments, emphasis is on optimizing certain aspects of the supply chain for these trends to be designed and manufactured quickly and inexpensively to allow the mainstream consumer to buy current clothing styles at a lower price. This quick manufacturing philosophy has been adopted by many of the large retailers such as H&M, Zara and Topshop. It particularly became more evident during the mid-2000s.

fast fashion

Like many things, fast fashion comes with good and bad. It makes fashion more affordable and accessible, but it also causes pollution and requires a lot of resources. So for fast fashion to be affordable as it is in the end some corners are cut. For instance the quality of garments aren’t that great. Some companies do not pay their workers enough and or even run sweatshops. Which is awful but the amount of garments/products that are being produced directly relates to the amount of sales. So if more people buy these fast fashion products the more the companies make. Consumers are realizing this and they have gotten smarter. A lot of people are starting to think about their purchases and being more conscious.

Paris Couture Spring 2019

There are ways of decreasing the impact that fast fashion has on our environment and society.

  • Think about your purchase.

Simply thinking about the item you are going to buy is a step in the right direction. Think about buying timeless items that in a year or two you will still be able to wear. If you already have something similar be reluctant to buy various colours. Simple things like this can cut down on pollution and your spending. Talk about killing two birds with one stone.

  • Thrifting.

thrift shop

Second hand doesn’t necessarily mean second best. Thrifting reduces waste and pollution by giving a garment a second chance in someone else’s closet. Thrifting saves you a lot of money if you thrift smart. If you’re interested in thrifting you can check out a TrendE article about Thrift Shopping In Cape Town.

  • Swap meets.

People come to swap/trade various items. Doing this with clothing reduces waste, saves you money and gives you an opportunity to socialise while shopping. So get your swap on!

fast fashion

It is nice to stay on trend, but think about what you are buying and where you are buying it from. Be a conscious consumer. There are many brands however that are going against the stream and fighting fast fashion. Brands include ME&B a local clothing brand based in Cape Town that we recently covered in an article.

You don’t always have to be on trend to be TrendE.

Stay TrendE.